Sales 2.0 – A Sales Machine for the New Sales Paradigm

Are you still selling like it’s 1999? How about 2009? 

Sales 2.0 is not a fad or buzzword, it’s a fundamental shift in how sales are done. Most small businesses who continue to use traditional sales channels and methods notice a resistance that cannot be explained by the economy, their industry or any other factor. In short, the way people buy is changing dramatically. And without the right diagnosis and a major recalibration of how you sell, your business cannot thrive in the new reality.

Stop volume cold calling and interrupting your prospects at times that are convenient for you. Sales 2.0 is about engaging prospects who have already shown interest in your products and services, working with inbound marketing and web 2.0 to make sure that by the time the first human interaction happens, the prospect is farther down the funnel. 

Sales 2.0 makes sales more a genuine conversation between two informed and interested parties and less a pushy crowding out of one party by another. In short, due to (a) instant availability of specific information, reviews, demos, comparisons, etc. and (b) the explosive growth in the number of choices and options facing prospects, the world is irretrievably shifting to a model where there will be more “buying” and less “selling”.  

If this is all Chinese to you or your salespeople, don’t worry. We will  spend the time to get up to speed on your sales process, CRM, channels, and the link to your marketing as it exists today. For most small businesses, re-engineering  key sales processes to kick-start a 2.0 direction is not complicated – when we combine business analysis, powerful technologies, expert systems, and subscription services.

No business can survive without a robust sales funnel and strong conversion rates. Through our expertise and strong partnerships, we can:

  • Help your sales team work smarter not harder or faster
  • Turn your web site into a web 2.0 lead generation machine
  • Use social media to uncover opportunities and valuable contacts
  • Create new business development strategies
  • Uncover hidden sales channels
  • Help you get more done with less

What Our Clients Say

Testimonial 3

“We are a strategic management and investment company that pursues investment opportunities in business-to-business communications and media in association with the Blackstone Group, which operates the world’s largest institutional private equity fund. We went to Skyrope for the basics and for ongoing support. I’ve found Skyrope to be highly responsive, energetic, intelligent, supportive and dependable. They have always delivered on commitments and have been flexible and easy to work with. Skyrope developed our corporate web site according to our business requirements, delivering on time with outstanding value through an understanding of our short-term objectives. They host the site as well through their data center, which is only one of many infrastructure services they offer.”

Robert Krakoff
CEO, Blantyre Partners, Inc.  / Former CEO of Advanstar, Inc. / Former Vice Chairman of Reed Elsevier, Plc.

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