Are you still selling like it’s 1999? How about 2009?
Sales 2.0 is not a fad or buzzword, it’s a fundamental shift in how sales are done. Most small businesses who continue to use traditional sales channels and methods notice a resistance that cannot be explained by the economy, their industry or any other factor. In short, the way people buy is changing dramatically. And without the right diagnosis and a major recalibration of how you sell, your business cannot thrive in the new reality.
Stop volume cold calling and interrupting your prospects at times that are convenient for you. Sales 2.0 is about engaging prospects who have already shown interest in your products and services, working with inbound marketing and web 2.0 to make sure that by the time the first human interaction happens, the prospect is farther down the funnel.
Sales 2.0 makes sales more a genuine conversation between two informed and interested parties and less a pushy crowding out of one party by another. In short, due to (a) instant availability of specific information, reviews, demos, comparisons, etc. and (b) the explosive growth in the number of choices and options facing prospects, the world is irretrievably shifting to a model where there will be more “buying” and less “selling”.
If this is all Chinese to you or your salespeople, don’t worry. We will spend the time to get up to speed on your sales process, CRM, channels, and the link to your marketing as it exists today. For most small businesses, re-engineering key sales processes to kick-start a 2.0 direction is not complicated – when we combine business analysis, powerful technologies, expert systems, and subscription services.
No business can survive without a robust sales funnel and strong conversion rates. Through our expertise and strong partnerships, we can:
- Help your sales team work smarter not harder or faster
- Turn your web site into a web 2.0 lead generation machine
- Use social media to uncover opportunities and valuable contacts
- Create new business development strategies
- Uncover hidden sales channels
- Help you get more done with less







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