It’s no longer about what you say about yourself, but what other people say about you.

Marketing, just like sales, IT, and other vital functions, has been undergoing a profound change in the last 3 years. Running a traditional marketing department, a one-person marketing function in a small business, or for that matter, a traditional marketing agency, is very much like running a traditional newspaper in the age of Internet publishing. It’s a story that does not have a happy ending.

No business can survive without a workable marketing function. And most small businesses are floundering today – and experiencing decreasing ROI from their marketing efforts.

Skyrope brings a genuine passion and innovation to solving this problem. You may have even heard of marketing 2.0 and inbound marketing, or dabbled in content creation, social media, email marketing, paid search and the like. But let’s face it – small business owners and managers simply don’t have the time nor the in-house resources to do justice to the massively time-consuming and nuanced effort that marketing 2.0 requires.

The solution is subscription services. We take all the burden and hassle away from you, and put you in the driver’s seat. You make the decisions, and we make it happen. You can turn marketing functions on or off, up or down. You can integrate them  to any existing system or process. In short, we function as your outsourced marketing 2.0 department. We select the highest-impact services for your business based on your priorities, and we deliver the goods. Working closely with us, over time, you will become a marketing expert in the new paradigm yourself.

Check out the different marketing hubs on our site to get a basic idea of the kinds of marketing 2.0 activities we can help you with:

• Web 2.0 services
• Demand generation services
• Online video services
• Traditional media services