From annoying canned messages to meaningful interactions and true marketing automation

Email marketing 1.0 had most small businesses dutifully blast questionably-obtained lists with easily ignored, canned messages. Well, we’re all glad that’s over. Or at least, if people are still doing it, they’re getting nowhere fast.

Enter 2.0. You interact with your prospects through your site. Your email marketing and CRM both talk to your site for automation. Prospects are segmented and enjoy convincing personalized interactions. And what is all this for? You get to talk to the prospect when they are ready to buy, not when you’re ready to sell. If you’ve been a marketer for a while, we bet you have had this revelation a few times. Being there when the prospect is ready to buy and presenting the right opportunity in that window is everything.

With the new paradigm in email marketing, we go well beyond throwing a software tool at you and guide you step by step toward the holy grail described above through subscription services. Of course, you still get all of the following:

Customize it to work with your brand and message
Start with professional templates, then make it your own with your corporate identity. No design or technical skills needed. Or let us do it all for you for an even more professional look and feel and hands-off experience.

Build and grow your own email list
We’ll show you how to build, manage, and grow a double opt-in email list. Start wherever you are today, then use proven methodologies to rapidly grow your list.

Get your email through
Our deliverability rate is as high as it ges in the industry. We make sure your message gets straight into your contact’s inbox – not a SPAM filter.

Track your results
See who’s reading your emails and clicking on your links in real time, and track the performance of all of your email marketing efforts through advanced analytics.

Integrate with the rest of your marketing machine
Make your email marketing system talk to your web site, your CRM, and any other key sales and marketing system to you may have.

Achieve marketing automation
Make the leap from carpet-bombing an unqualified list with electronic flyers flyers to automating relationship management with both self-selected prospects and clients.